{"id":167,"date":"2025-10-23T07:57:36","date_gmt":"2025-10-23T07:57:36","guid":{"rendered":"https:\/\/yarsipratamapress.yarsipratama.ac.id\/?post_type=product&p=167"},"modified":"2025-10-23T08:41:22","modified_gmt":"2025-10-23T08:41:22","slug":"pengantar-manajemen-bisnis","status":"publish","type":"product","link":"https:\/\/yarsipratamapress.yarsipratama.ac.id\/?product=pengantar-manajemen-bisnis","title":{"rendered":"Pengantar Manajemen Bisnis"},"content":{"rendered":"

Buku Pengantar Manajemen Bisnis<\/em> membahas konsep dasar dan prinsip-prinsip utama dalam dunia manajemen dan bisnis. Buku ini dirancang untuk memberikan pemahaman menyeluruh tentang bagaimana organisasi bisnis direncanakan, dijalankan, dan dikendalikan agar dapat mencapai tujuan secara efektif dan efisien.<\/p>\n

Materi dalam buku ini mencakup berbagai aspek penting seperti fungsi-fungsi manajemen (perencanaan, pengorganisasian, pengarahan, dan pengendalian), peran manajer, lingkungan bisnis, pengambilan keputusan, kepemimpinan, motivasi kerja, komunikasi organisasi, serta strategi bisnis di era digital.<\/p>\n

Selain teori, buku ini juga dilengkapi dengan studi kasus, contoh nyata dunia bisnis, dan latihan analisis yang membantu pembaca mengaitkan konsep manajemen dengan praktik bisnis sehari-hari. Dengan bahasa yang jelas dan sistematis, buku ini cocok digunakan oleh mahasiswa, dosen, pelaku bisnis pemula, maupun siapa pun yang ingin memahami dasar-dasar manajemen bisnis secara komprehensif.<\/p>\n

Kata kunci:<\/strong> manajemen, bisnis, organisasi, kepemimpinan, strategi, pengantar manajeme<\/p>\n","protected":false},"excerpt":{"rendered":"

Tim Penulis:<\/strong>
\nHasta Sulistyaningrum., SST.Keb., M.Kes. Dr.IdaFaridah.,S.Kp., M.Kes
\ndr. Evi Kusmiati, S.Ked., M.A.R.S. dr. Sayhroni Lubis.,S.Ked., M.K.M.
\ndr. Rizky Caranggono., S.Ked., MARS. Ewin Suciana, S.Pd., M.T.I.
\nAzhar Fauzie, S.H., M.H. dr. Erwin Santoso Sugandi.,S.Ked., Sp.Rad.
\nDhea Ayunanda Astrieta Pradja., SST.,M.Kes. dr. Edwin Suharlim, S.Ked., Sp.Rad.
\nMuhammad Hudzaifah Nasrullah., S.T., M.T.I. Dede Cahyadi, S.E., M.T.I.
\ndr. Intan Masita Hayati., S.Ked., Sp.Rad. Mahmud Kusuma S.H M.H
\nEditor:<\/strong>
\nAnggraeni Pratama Indrianto, S,E., M.M
\nDoni Arie Rosandy., S,E., M.M
\nNingsih., S,E., M.M<\/p>\n

ISBN: –<\/strong><\/p>\n","protected":false},"featured_media":172,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[18,19],"product_tag":[26,28,25,27,30,29],"class_list":["post-167","product","type-product","status-publish","has-post-thumbnail","product_cat-uncategorized","product_cat-buku-ekonomi","product_tag-bisnis","product_tag-kepemimpinan","product_tag-manajemen","product_tag-organisasi","product_tag-pengantar-manajemen","product_tag-strategi","desktop-align-left","tablet-align-left","mobile-align-left","first","instock","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/yarsipratamapress.yarsipratama.ac.id\/index.php?rest_route=\/wp\/v2\/product\/167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yarsipratamapress.yarsipratama.ac.id\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/yarsipratamapress.yarsipratama.ac.id\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/yarsipratamapress.yarsipratama.ac.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yarsipratamapress.yarsipratama.ac.id\/index.php?rest_route=\/wp\/v2\/media\/172"}],"wp:attachment":[{"href":"https:\/\/yarsipratamapress.yarsipratama.ac.id\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=167"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/yarsipratamapress.yarsipratama.ac.id\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=167"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/yarsipratamapress.yarsipratama.ac.id\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=167"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/yarsipratamapress.yarsipratama.ac.id\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}